Swinburne face masks designed to encourage social connection
Swinburne University has partnered with Delfina Sport to launch a range of premium, reusable face masks with campus-inspired designs.
Each purchase supports the Student Emergency Fund, which helps Swinburne students experiencing hardship from disasters beyond their control, such as the COVID-19 situation.
The special edition face masks are now available for online purchase. The masks, which meet official government and health specifications, are being sold in packs of three so they can be rotated and washed regularly.
The face mask design elements are based on Swinburne psychology research about the importance of creating a positive perception of the wearer.
Psychology lecturer Dr Julian Oldmeadow, from the Social Psychology of Innovation Research Group, says the mandated use of face masks has sparked some fears that wearers could be perceived in undesirable ways.
“Faces are an incredibly important source of information about a person. They tell us a person’s emotional state, intentions and trustworthiness and are an important part of how we navigate the social world. When people wear masks, we lose a lot of important social information and tend to make assumptions, which are often negative,” he says.
The Swinburne face masks have been designed not only with a high level of protection, but to minimise the potential problems face masks may pose for social perception and cohesion.
“One way this was done was to create a design that evoked positive associations. Using recognisable designs, such as the ATC building on campus, communicates our shared Swinburne identity and creates an immediate, positive connection to the wearer,” says Dr Oldmeadow.
Dr Oldmeadow’s current research collaboration with Christoph Koch from the Centre for Design Innovation also informed certain design elements, such as the asymmetrical pattern, which helps to disrupt the tendency to perceptually merge the mask with the wearer, so our impressions of others would be based more on the visible parts of the face.
“My simple advice is to treat your masks like underwear,” says Professor Thompson.
“Yes, it sounds outrageous. But what I mean by that is: don’t touch them in public, don’t take them off in public, don’t put them on the kitchen bench, and definitely don’t give them to somebody else to wear. Don’t hang them up on your rear vision mirror in your car either, and once you take them off, you ideally put a new face mask on.”
The Swinburne face masks are now available for contact-free purchase and delivery via the Razor online store.
To enquire about Delfina Custom Face Masks head to our information page.
ORIGINAL STORY CREDIT: